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Andrew Smith's avatar

Language matters a lot more than most people think, and reframing something like this can make an enormous impact on how things go in the future. Of course, I'm super biased as an etymology dork, but bias notwithstanding, I think this is a useful reframe.

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Daniel Nest's avatar

It's funny how the human mind works, right? Because I fully agree that hearing "Active Surveillance" instead of "Watch And Wait" sounds so much more energetic and proactive.

As a semi-related side note, I've heard many foreigners complain about Danish general practitioners because of their seemingly laissez-faire approach. Danish doctors are less trigger-happy when it comes to prescribing treatments, which isn't in itself a bad thing, but that's why they often come across as indifferent or passive.

I wonder if they could change that perception by calling their non-intervention strategies something more badass, like "Ambush Prepping" or "Stealthy Decoy"

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