8 Comments
Jun 30Liked by Rudy Fischmann

Language matters a lot more than most people think, and reframing something like this can make an enormous impact on how things go in the future. Of course, I'm super biased as an etymology dork, but bias notwithstanding, I think this is a useful reframe.

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Jul 1Liked by Rudy Fischmann

It's funny how the human mind works, right? Because I fully agree that hearing "Active Surveillance" instead of "Watch And Wait" sounds so much more energetic and proactive.

As a semi-related side note, I've heard many foreigners complain about Danish general practitioners because of their seemingly laissez-faire approach. Danish doctors are less trigger-happy when it comes to prescribing treatments, which isn't in itself a bad thing, but that's why they often come across as indifferent or passive.

I wonder if they could change that perception by calling their non-intervention strategies something more badass, like "Ambush Prepping" or "Stealthy Decoy"

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author

How about “Operation: Destructicon”?

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Jul 1·edited Jul 1Liked by Rudy Fischmann

Make it "Distraction" - and that'll do it.

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Taking things a little off the rails here, but that "nothing, dear, you're not qualified" hits me different these days. 🥳😭

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author

Yeah, I don’t feel like I’m missing something, but maybe I am?

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Jun 30Liked by Rudy Fischmann

Once again, I think you've hit the nail on the head. And I also like the term "active surveillance ". It seems to have a much better feel to it on at least a couple of levels.

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The emojis were supposed to be: 😭😂

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